In data we trust : how customer data is revolutionizing our economy /: how customer data is revolutionizing our economy. (2012)

• Record Type: Book
• Uniform Title: Data unser.
• Further Information: Note: Bjön Bloching, Lars Luck and Thomas Ramge ; [English translation, Stefan Tobler].
• Other Names: Bloching, Björn; Luck, Lars; Ramge, Thomas, 1971-; Tobler, Stefan, 1974-
• Contents: Cover; Contents; Introduction; Part I: The Customer, That (Un)known Quantity; 1.1 Don Draper Is Dead -- The Limits of Traditional Marketing; 1.2 Data Overload -- Six Lessons CRM Hype Has Taught Us; 1.3 The End of Intuition -- Lessons Learned from the Online World; Part II: Leveraging. Customer. Data.; 2.1 The Mosaic of the Market -- When We Know All the Customers, We Know the Market; 2.2 What Would Wal-Mart Do? Use Customer Data Intelligently to Grow Profitably; 2.3 Test the Test! Successfully Measuring Success; Part III: Data Makes Markets -- The Three Key Requirements. 3.1 Keeping Customers in Mind -- How Data-rich Companies Can Become Customer-focused Organizations 3.2 The New Creatives -- The Right Partners in the Data Marketing Cycle; 3.3 Privacy in the Age of Big Data; Index.
• Publisher Details: New York London : Bloomsbury Publishing
• Publication Date: 2012
• Extent: 1 online resource, illustrations
• Subjects: 658.802; Sales & marketing; Database marketing; Marketing -- Decision making; Marketing -- Management; Marketing research; BUSINESS & ECONOMICS -- Green Business; Database marketing; Marketing -- Decision making; Marketing -- Management; Marketing research; Business & Economics -- General; Business & management; Electronic books
• Languages: English
• ISBNs: 9781408179536; 1408179539; 9781408179529; 1408179520
• Related ISBNs: 9781408179512
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.