Optimal database marketing : strategy, development, and data mining /: strategy, development, and data mining. (©2002)

• Record Type: Book
• Further Information: Note: Ronald G. Drozdenko, Perry D. Drake.
• Other Names: Drozdenko, Ronald G; Drake, Perry D
• Publisher Details: Thousand Oaks, Calif : Sage Pub
• Publication Date: 2002
• Copyright Date: 2002
• Extent: 1 online resource (xxii, 398 pages :), illustrations
• Subjects: 658.8/4; Database marketing; Electronic commerce; BUSINESS & ECONOMICS -- Exports & Imports; BUSINESS & ECONOMICS -- International -- Marketing; BUSINESS & ECONOMICS -- Marketing -- Multilevel; Database marketing; Electronic commerce; Electronic books
• Languages: English
• ISBNs: 9781452264042; 9781452231167; 1452231168
• Related ISBNs: 145226404X; 0761923578; 9780761923572
• Notes: Note: Includes bibliographical references (pages 383-385) and indexes.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.