1. Boundary blurred : a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /: a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. ([2018]) Editors: Krey, Nina Other Names: American Marketing Association.; Academy of Marketing Science Annual Conference Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Complaint management and channel choice : an analysis of customer perceptions /: an analysis of customer perceptions. (2015) Authors: Garding, Stefan; Bruns, Andrea Record Type: Book Extent: 1 online resource (xv, 104 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. ([2017]) Editors: Stieler, Maximilian Other Names: Academy of Marketing Science., Annual Conference, (2016) (Orlando, Fla.) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Erfolgreich mit Spenderinnen und Spendern korrespondieren : Mit gelungenen Texten gewinnen und binden /: Mit gelungenen Texten gewinnen und binden. (2017) Authors: Franck, Norbert Record Type: Book Extent: 1 online resource (VII, 45 S. 4 Abb.) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketing and customer loyalty : the extra step approach /: the extra step approach. ([2017]) Authors: Cavallone, Mauro Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. ([2017]) Editors: Rossi, Patricia Other Names: Academy of Marketing Science.; World Marketing Congress, 19th Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Selling today : partnering to create value /: partnering to create value. ([2014]) Authors: Manning, Gerald L; Ahearne, Michael; Reece, Barry L; Goyal, Anita, 1972- Record Type: Book Extent: 1 online resource (549 pages), colour illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes. (2017) Authors: Del Giudice, Manlio; Della Peruta, Maria Rosaria Other Names: École nationale supérieure des beaux-arts (France) Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗