Erfolgreich mit Spenderinnen und Spendern korrespondieren : Mit gelungenen Texten gewinnen und binden /: Mit gelungenen Texten gewinnen und binden. (2017)

• Record Type: Book
• Further Information: Note: Norbert Franck.
• Authors: Franck, Norbert
• Contents: Kommunikation statt Sachbearbeitung: die Perspektive der Spender einnehmen -- Kleine Korrespondenz-Geheimnisse mit großer Wirkung -- Corporate Language: dynamisch und argumentativ schreiben statt langweilig und belehrend -- Klassische Korrespondenz-Situationen: Anfrage, Dank, Kündigung, Lob.
• Publisher Details: Wiesbaden, [Germany] : Springer VS
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (VII, 45 S. 4 Abb.)
• Subjects: 302.2; Customer relations; Social sciences; Public relations; Customer relations -- Management; Communication; Social Sciences; Communication Studies; Corporate Communication/Public Relations; Customer Relationship Management; Electronic books
• Languages: German
• ISBNs: 3658166606; 9783658166601
• Notes: Note: Includes bibliographical references.; Note: Description based on online resource; title from PDF title page (ebrary, viewed February 27, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.