Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. ([2017])

• Record Type: Book
• Further Information: Note: Patricia Rossi, editor.
• Editors: Rossi, Patricia
• Other Names: Academy of Marketing Science.; World Marketing Congress, 19th
• Contents: Preface; Acknowledgments; Contents for Volume 1 ; Contents for Volume 2 ; Special Session: Customer Experience; From the "Customer Experience Management" to the "Customer Experience Memory Management" and to the Retailer-Customer Relationship: An Abstract; Understanding Customer Experience Management and Its Consequences for Customer Loyalty: An Abstract; Propositions for Better Understanding the Performing Arts Experience: The Embodiment Theory and the Mixed Methods (Abstract); Branding Strategy Development Through Knowledge Creation: A Structured Abstract; Introduction; Methodology. Results and Discussion Conclusions; Implications for Theory and Practice; Exploring the Role of Brand Equity and R & D as Drivers of Product Innovation and Market Performance: An Abstract; Does It Pay Off to Sustain a Brand? A Meta-Ưanalysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm; Introduction; The Influence of Intellectual Capital on Financial Performance; Overall IC and CFP Relationship; Relationships Between IC Components and CFP; IC Influence According to the CFP Variables. Relationships Between Relational Capital (RC) Components and CFP Relationships Between Relational Capital (RC) Components and CFP Variables; Methodology; Results; Discussion, Contribution, and Conclusion; References; National-Regional Diversification Strategy and Export Performance: An Extended Abstract; Introduction; Research Method; Findings and Discussion; Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms-An Abstract. Betrayal Intention in International Business Relationships: Temporal and Contractual Moderating Effects (An Abstract)Stability and Multinational Flexibility as Drivers of Export Performance: An Abstract; Special Session: Evolution of the Luxury Industry in a Digital World; Generation Y Travelers' Intentions to Book Airbnb Accommodation: An Abstract; Commercial Weight Loss Programs Changing Eating Behaviors for Good; Introduction; Background; Method; Results; Discussion and Conclusion; References; How Sharing Meals Influences Nutritional Risk Taking: An Extended Abstract; Introduction. Background Research Methods; Results and Discussion; Exploring How Young Consumers' Processing Snack Packaging Cues: An Extended Abstract; Introduction; Background; Research Methodology; Findings and Discussion; Conclusion and Future Research Implications; Segmenting Small-Business Customers: The Role of Socially Related Traits-An Abstract; Strategic Management of Brand Heritage: Two Positioning Perspectives-Abstract; Strengthening the Position of Existing Offering Through Decoys: An Extended Abstract; Introduction and Background; Theoretical Background and Framework; Methodology.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 658.8; Business; Marketing -- Congresses; Marketing -- Management -- Congresses; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing; Marketing -- Management; Business and Management; Customer Relationship Management; Online Marketing/Social Media; Business Strategy/Leadership; Call Center/Customer Service; Business & Economics -- E-Commerce -- Online Trading; Business & Economics -- Customer Relations; Sales & marketing; Business strategy; Customer services; Management science; Internet marketing; Leadership; Call centers; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319473314
• Related ISBNs: 331947331X; 9783319473307; 3319473301
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed May 31, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.