The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes. (2017)

• Record Type: Book
• Further Information: Note: By Manlio Del Giudice, Maria Rosaria Della Peruta.
• Authors: Del Giudice, Manlio; Della Peruta, Maria Rosaria
• Other Names: École nationale supérieure des beaux-arts (France)
• Contents: 1. Definition and evolution of the variables in the model in marketing studies and research -- 2. A model of customer retention in business-intensive markets -- 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets -- 4. Managerial Implications of The Model and Final Insights.
• Publisher Details: Cham : Springer International Publishing Imprint: Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource, illustrations
• Subjects: 658.812; Business; Customer relations -- Management; Management; Industrial management; Economic history; Business and Management; Customer Relationship Management; Innovation/Technology Management; Economic History; Consumer satisfaction; Business; Consumer satisfaction; Customer relations -- Management; Economic history; Industrial management; Management; Business & Economics -- Production & Operations Management; Business & Economics -- Economic History; Research & development management; Economic history; Management science; Business & Economics -- Customer Relations; Customer services; Electronic books
• Languages: English
• ISBNs: 9783319418841
• Related ISBNs: 331941884X
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.