61. Copywriting Made Simple : How to write powerful and persuasive copy that sells /: How to write powerful and persuasive copy that sells. (2018) Authors: Albrighton, Tom Record Type: Book Extent: 1 online resource (200 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
62. Covert cows and chick-fil-A : how faith, cows, and chicken built an iconic brand /: how faith, cows, and chicken built an iconic brand. (2019) Authors: Robinson, Steve, 1950- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
63. Creative B2B branding (no, really) : building a creative brand in a business world /: building a creative brand in a business world. (©2010) Other Names: McKee, Scot Record Type: Book Extent: 1 online resource (xiv, 230 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
64. Critical discourse analysis of Chinese advertisement : case studies of household appliance advertisements from 1981 to 1996 /: case studies of household appliance advertisements from 1981 to 1996. ([2017]) Authors: Wang, Chong Record Type: Book Extent: 1 online resource (xxxiii, 260 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
65. Cut and fold techniques for promotional materials. (2013) Authors: Jackson, Paul, 1956- Record Type: Book Extent: 1 online resource (1 volume), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
66. Decoding Coca-Cola : a biography of a global brand /: a biography of a global brand. (2020) Editors: Crawford, Robert, 1975-; Brennan, Linda L; Khamis, Susie Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
67. Digital advertising. (2016) Other Names: McStay, Andrew, 1975- Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
68. Digital storytelling for brands. (2023) Authors: Tombleson, Bridget; Wolf, Katharina Record Type: Book Extent: 1 online resource (296 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
69. Digital storytelling for brands. (2023) Authors: Tombleson, Bridget; Wolf, Katharina Record Type: Book Extent: 1 online resource (304 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
70. Effective advertising : understanding when, how, and why advertising works /: understanding when, how, and why advertising works. (2003) Other Names: Tellis, Gerard J, 1950- Record Type: Book Extent: 1 online resource (216 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗