Creative B2B branding (no, really) : building a creative brand in a business world /: building a creative brand in a business world. (©2010)

• Record Type: Book
• Further Information: Note: Scot McKee.
• Other Names: McKee, Scot
• Contents: 1 Getting over the stigma (B2B v B2C); 2 It's just a badge, isn't It? (logo v brand); 3 The customer's always right (external perceptions); 4 Up close and personal (gathering internal support); 5 Forget the product (brand strategy development); 6 The creative platform (managing creative appetite); 7 Publish and be damned (launch); 8 Crystal balls (predicting the future, digital brands and the end of the world as we know it); 9 Bear witness.
• Publisher Details: Oxford : Goodfellow
• Publication Date: 2010
• Copyright Date: 2010
• Extent: 1 online resource (xiv, 230 pages), illustrations
• Subjects: 658.827; Brand name products -- Management; Branding (Marketing); Advertising; BUSINESS & ECONOMICS -- Advertising & Promotion; Advertising; Brand name products -- Management; Branding (Marketing); Electronic books
• Languages: English
• ISBNs: 9781906884895; 1906884897; 1282662910; 9781282662919; 9786612662911; 6612662913; 6000040504; 9786000040505
• Related ISBNs: 9781906884123; 1906884129
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.