Digital storytelling for brands. (2023)

• Record Type: Book
• Further Information: Note: Bridget Tombleson and Katharina Wolf..
• Authors: Tombleson, Bridget; Wolf, Katharina
• Contents: Chapter 1: Narrative Models Across the Ages; Chapter 2: Semiotics In A Digital World; Chapter 3: Participatory Culture And Transmedia Storytelling; Chapter 4: The Traditional Narrative And The Collective Narrative; Chapter 5: Telling Stories Across Multiple Platforms; Chapter 6: Becoming a Story Curator; Chapter 7: Storytelling Design And Composition; Chapter 8: Storytelling Through Video And Scrollytelling; Chapter 9: Podcasts For Business Storytelling; Chapter 10: Brand Storytelling And Reputation Management; Chapter 11: Outrage, Mis- and Disinformation In The Digital World; Chapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2023
• Extent: 1 online resource (296 pages)
• Subjects: 658.827; Branding (Marketing); Advertising; Storytelling in mass media
• Languages: English
• ISBNs: 9781529784404; 1529784409
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.