Decoding Coca-Cola : a biography of a global brand /: a biography of a global brand. (2020)

• Record Type: Book
• Further Information: Note: Edited by Robert Crawford, Linda Brennan, Susie Khamis.
• Editors: Crawford, Robert, 1975-; Brennan, Linda L; Khamis, Susie
• Contents: 1. Coke and the Coca-Cola Company 2. Coke and the Hilltop 3. Coke and the Superbowl 4. Coke and the Media 5. Coke and Gender 6. Coke and the Digital Age 7. Coke and Design 8. Coke and Sustainability 9. Coke and the Environment 10. Coke and the Cold War 11. Coke and America 12. Coke and the Beach 13. Coke and the Kids 14. Coke and Health 15. Coke and the Competitor
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 338.766362; Branding (Marketing); Advertising; Globalization -- Social aspects
• Languages: English
• ISBNs: 9781351024006; 9781351024013; 9781351023993; 9781351024020
• Related ISBNs: 9781138495449
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.