Critical discourse analysis of Chinese advertisement : case studies of household appliance advertisements from 1981 to 1996 /: case studies of household appliance advertisements from 1981 to 1996. ([2017])

• Record Type: Book
• Further Information: Note: Chong Wang.
• Authors: Wang, Chong
• Contents: Abstract -- Introduction -- Chapter 1 The Context of Chinese Advertising Development before and after 1978 -- Chapter 2 Review of the Literature -- Chapter 3 Methodology and Research Design -- Chapter 4 Analysis of Profiles and Visual Discourse -- Chapter 5 Verbal Discourse Analysis -- Chapter 6 Conclusion -- Bibliography -- Appendices.
• Publisher Details: Singapore Shanghai : Springer Shanghai Jiao Tong University Press
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (xxxiii, 260 pages), illustrations
• Subjects: 659.10951; 410; Advertising -- China -- 20th century; Household appliances -- China; Advertising -- Social aspects -- China; BUSINESS & ECONOMICS / Advertising & Promotion; Advertising; Advertising -- Social aspects; Household appliances; Linguistics; Applied Linguistics; Semiotics; China; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811046216; 9811046212
• Related ISBNs: 9789811046209; 9811046204
• Notes: Note: Includes bibliographical references.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.