Digital advertising. (2016)

• Record Type: Book
• Further Information: Note: Andrew McStay.
• Other Names: McStay, Andrew, 1975-
• Contents: 1. Digital: The Capacity to do Things They Never Could Before; 2. The History and Business of Digital Advertising; 3. How it Works: Standard Digital Media; 4. How it Works: Non-Standard Digital Media; 5. Creativity; 6. Beyond interruption: Attention, Authenticity and Being Native; 7. Media hacking; 8. Adblocking and Fraud: Threats to Advertising; 9. Advertising to Children: Regulations and Ethics for Digital Media; 10. Ad-tech: Analytics, Big Data, Profiling and Identity; 11. OOH Empathic Media: Emotiveillance and the Future of Out of Home Advertising; 12. Privacy: The Case of Mobile Apps for Android; 13. Conclusions: Reconciling Art and Science in Advertising
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource, illustrations
• Subjects: 302.231; Media Studies; Digital media; Advertising; Marketing/General; Media, information & communication industries; Media studies
• Languages: English
• ISBNs: 9781137494368; 1137494360
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.