1. Consumer behaviour and analytics : data driven decision making /: data driven decision making. (2019) Authors: Smith, Andrew, 1967 March 27 Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Creating value with big data analytics : making smarter marketing decisions /: making smarter marketing decisions. (2016) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Creating value with data analytics in marketing : mastering data science /: mastering data science. (2021) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Data analytics for business : lessons for sales, marketing, and strategy /: lessons for sales, marketing, and strategy. (2022) Authors: Haimowitz, Ira J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS /: statistical tools for marketing and consumer behaviour using SPSS. (2021) Authors: Mesquita, José Marcos Carvalho de; Kostelijk, Erik Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗