1. Absolute value : what really influences customers in the age of (nearly) perfect information.: what really influences customers in the age of (nearly) perfect information. (©2014) Other Names: Simonson, Itamar Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Basic marketing research. ([2014]) Other Names: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (670 pages), colour illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Developing a market orientation. (©1999) Other Names: Deshpande, Rohit; Marketing Science Institute. Record Type: Book Extent: 1 online resource (vii, 320 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing research : an applied orientation /: an applied orientation. (2020) Authors: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (xxvi, 856 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketing research. ([2017]) Authors: Burns, Alvin C; Veeck, Ann; Bush, Ronald F Record Type: Book Extent: 1 online resource (489 pages), illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The handbook of marketing research : uses, misuses, and future advances /: uses, misuses, and future advances. (©2006) Other Names: Grover, Rajiv, 1953-; Vriens, Marco; Sage Publications.; Sage eReference (Online service) Record Type: Book Extent: 1 online resource (xi, 705 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Using market knowledge. (2000) Other Names: Deshpande, Rohit Record Type: Book Extent: 1 online resource (400 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗