Marketing research. ([2017])

• Record Type: Book
• Further Information: Note: Alvin C. Burns, Ann Veeck, Ronald F. Bush.
• Authors: Burns, Alvin C; Veeck, Ann; Bush, Ronald F
• Contents: Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report.
• Edition: Eighth edition Global edition
• Publisher Details: Harlow, England : Pearson
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (489 pages), illustrations (colour)
• Subjects: 658.83; Marketing research; Marketing -- Recherche; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing research
• Languages: English
• ISBNs: 9781292153278
• Related ISBNs: 129215327X; 9781292153278; 1292153261
• Notes: Note: Includes bibliographical references (pages 461-475) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.