The handbook of marketing research : uses, misuses, and future advances /: uses, misuses, and future advances. (©2006)

• Record Type: Book
• Further Information: Note: Edited by Rajiv Grover, Marco Vriens.
• Other Names: Grover, Rajiv, 1953-; Vriens, Marco; Sage Publications.; Sage eReference (Online service)
• Publisher Details: Thousand Oaks : Sage Publications
• Publication Date: 2006
• Copyright Date: 2006
• Extent: 1 online resource (xi, 705 pages), illustrations
• Subjects: 658.8/3; Marketing research; Marketing research; Marketing -- Recherche; BUSINESS & ECONOMICS -- Marketing -- Research; Marketing research; Marktonderzoek; Marketingforschung; Electronic books
• Languages: English
• ISBNs: 9781412973380; 1412973384; 9781452261539; 1452261539
• Related ISBNs: 9781412909976; 141290997X
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.