1. Cambridge marketing handbook. Pricing points / (2013) Authors: Macdivitt, Harry Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. How to develop a strategic marketing plan a step by step guide /: a step by step guide. ([2017?]) Authors: Paley, Norton Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. In data we trust : how customer data is revolutionizing our economy /: how customer data is revolutionizing our economy. (2012) Other Names: Bloching, Björn; Luck, Lars; Ramge, Thomas, 1971-; Tobler, Stefan, 1974- Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing : the management way /: the management way. (2014) Authors: Weinstein, Arnold K Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketing organisation. (2014) Authors: Piercy, Nigel Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The 22 immutable laws of branding : how to build a product or service into a world-class brand /: how to build a product or service into a world-class brand. ([2002]) Other Names: Ries, Al; Ries, Laura Record Type: Book Extent: 1 online resource (xvi, 255 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The role of smart technologies in decision making : developing, supporting and training smart consumers /: developing, supporting and training smart consumers. (2022) Editors: Pantano, Eleonora, 1982-; Serravalle, Francesca Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The strategy and tactics of pricing : a guide to growing more profitability.: a guide to growing more profitability. (2017) Authors: Nagle, Thomas T, 1951-; Müller, Georg Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The strategy and tactics of pricing : a guide to growing more profitably /: a guide to growing more profitably. (2016) Other Names: Nagle, Thomas T, 1951-; Ph. D, Hogan, John E; Zale, Joseph Record Type: Book Extent: 1 online resource (352 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The strategy and tactics of pricing : a guide to growing more profitably.: a guide to growing more profitably. (2023) Authors: Nagle, Thomas T, 1951-; Müller, Georg; Gruyaert, Evert Other Names: Nagle, Thomas T, 1951- Record Type: Book Extent: 1 online resource (412 pages), illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗