The 22 immutable laws of branding : how to build a product or service into a world-class brand /: how to build a product or service into a world-class brand. ([2002])

• Record Type: Book
• Other Titles: Twenty-two immutable laws of branding; How to build a product or service into a world-class brand
• Further Information: Note: Al Ries and Laura Ries.
• Other Names: Ries, Al; Ries, Laura
• Contents: The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
• Publisher Details: New York : HarperBusiness
• Publication Date: 2002
• Copyright Date: 2002
• Extent: 1 online resource (xvi, 255 pages), illustrations
• Subjects: 658.8/27; Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Merken; Internet; Marketing; Branding (Marketing); Internet marketing; Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books
• Languages: English
• ISBNs: 9780061983672; 0061983675
• Related ISBNs: 0060007737; 9780060007737
• Notes: Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.