Cambridge marketing handbook. Pricing points / (2013)

• Record Type: Book
• Other Titles: Pricing points
• Further Information: Note: Harry Macdivitt.
• Authors: Macdivitt, Harry
• Contents: Introduction -- Chapter 1: Accounting Concepts -- What Pricers Really Need to Know -- Chapter 2: Important Theory / Economic Principles -- Chapter 3: Pricing and Marketing -- Chapter 4: Value Oriented Segmentation -- Chapter 5: Cost-based Pricing -- Chapter 6: Competition Based Pricing -- Chapter 7: The Challenge of Value -- Chapter 8: Value-based Pricing -- Chapter 9: Other Pricing Methods And Tactics -- Chapter 10: Price Management -- Conclusion.
• Publisher Details: London [England] : Kogan Page in association with Cambridge Marketing Press
• Publication Date: 2013
• Extent: 1 online resource, illustrations
• Subjects: 658.8/12; Marketing -- Decision making; Pricing; Marketing -- Decision making; Pricing; Electronic books
• Languages: English
• ISBNs: 0749470747; 9780749470746; 9781784024703; 1784024708
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.