The strategy and tactics of pricing : a guide to growing more profitably /: a guide to growing more profitably. (2016)

• Record Type: Book
• Further Information: Note: Thomas T. Nagle, John E. Hogan, Joseph Zale.
• Other Names: Nagle, Thomas T, 1951-; Ph. D, Hogan, John E; Zale, Joseph
• Contents: Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
• Edition: 5th ed
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2016
• Extent: 1 online resource (352 pages)
• Subjects: 658.8/16; BUSINESS & ECONOMICS / Marketing / General; Pricing; Marketing -- Decision making
• Languages: English
• ISBNs: 9781351969505; 1351969501
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.