1. Does valence of product review matter?: The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM). Issue 1 (11th March 2019) Authors: Bi, Nicky Chang; Zhang, Ruonan; Ha, Louisa Journal: Journal of research in interactive marketing Issue: Volume 13:Issue 1(2019) Page Start: 79 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Social media marketing : theories and applications /: theories and applications. (2018) Authors: Dahl, Stephan Record Type: Book Extent: 1 online resource, 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Video marketing strategy : harness the power of online video to drive brand growth /: harness the power of online video to drive brand growth. (2018) Authors: Mowat, Jon Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Understanding digital marketing : marketing strategies for engaging the digital generation.: marketing strategies for engaging the digital generation. (2016) Authors: Ryan, Damian Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. How to build an online business : Australia's top digital disruptors reveal their secrets for launching and growing an online business /: Australia's top digital disruptors reveal their secrets for launching and growing an online business. (2018) Authors: Schwerdt, Bernadette Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. E-commerce : business, technology, society /: business, technology, society. ([2019]) Authors: Laudon, Kenneth C, 1944-; Traver, Carol Guercio Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Civic engagement and social media : political participation beyond protest /: political participation beyond protest. (2015) Other Names: Uldam, Julie, 1977-; Vestergaard, Anne, 1972- Record Type: Book Extent: 1 online resource (xvii, 199 pages .) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Urban social listening : potential and pitfalls for using microblogging data in studying cities /: potential and pitfalls for using microblogging data in studying cities. ([2016]) Authors: Hollander, Justin B Record Type: Book Extent: 1 online resource (xi, 97 pages ), illustrations, maps View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks /: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks. ([2014]) Authors: Belew, Shannon Record Type: Book Extent: 1 online resource (xvi, 267 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Going social : excite customers, generate buzz, and energize your brand with the power of social media /: excite customers, generate buzz, and energize your brand with the power of social media. (2012) Other Names: Goldman, Jeremy Record Type: Book Extent: 1 online resource (288 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗