Understanding digital marketing : marketing strategies for engaging the digital generation.: marketing strategies for engaging the digital generation. (2016)

• Record Type: Book
• Authors: Ryan, Damian
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 1: Digital Marketing... The Origin of Chapter - 2: Have a plan and stick to it... #Strategy Chapter - 3: Crouch, touch, pause... #Engage Chapter - 4: Search: Being found online Chapter - 5: Understanding Social Media Chapter - 6: Understanding Email Marketing Chapter - 7: Understanding Mobile Marketing Chapter - 8: Content Marketing and Native Advertising Chapter - 9: Understanding Programmatic Chapter - 11: Understanding Online PR Chapter - 12: Understanding Performance Marketing Chapter - 13: Understanding the IOT Chapter - 14: Optimising the customer and user experience Chapter - 15: The Future of Digital Marketing Section - TWO: Online Chapters <ul style='padding-top:0;list-style:none;'>Chapter - 16: Measurement and Data: Is it working? Chapter - 17: Internationalisation: Cross Border Digital Chapter - 18: Digital Transformation 101: A journey of change towards a transformed customer experience
• Edition: Fourth edition
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.872; Internet marketing; Social media; Strategic planning; Marketing -- Management
• Languages: English
• ISBNs: 9780749478445
• Related ISBNs: 9780749478438
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.