Video marketing strategy : harness the power of online video to drive brand growth /: harness the power of online video to drive brand growth. (2018)

• Record Type: Book
• Further Information: Note: Jon Mowat.
• Authors: Mowat, Jon
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Video Marketing Strategy: An Introduction <ul style='padding-top:0;list-style:none;'>Chapter - 01: What Is Video Marketing?; Chapter - 02: The Growth of Video Marketing; Chapter - 03: Why Video Marketing Works; Chapter - 04: Video Types and Approaches; Chapter - 05: Which Online Video Platforms (OVP) Should Brands Use? Chapter - 06: Conclusion to Section 1; Section - TWO: Creating Great Videos <ul style='padding-top:0;list-style:none;'>Chapter - 07: Creating Great Videos: An Introduction; Chapter - 08: The Basics of Video Marketing; Chapter - 09: The Magic Formula for Great Video: An Introduction; Chapter - 10: The Magic Formula: Planning Effective Video Campaigns; Chapter - 11: The Magic Formula: Storytelling and Creative That Changes Behaviour; Chapter - 12: The Magic Formula: Activation, Measurement and Testing; Chapter - 13: The Dark Underbelly of Video Advertising: How To Avoid Losing Money; Section - THREE: DIY Video Projects <ul style='padding-top:0;list-style:none;'>Chapter - 14: DIY Video: An Introduction; Chapter - 15: DIY Video: Filming On A Smartphone; Chapter - 16: DIY Video: Filming On DSLRs; Chapter - 17: DIY Video: Advanced Filming Tips; Chapter - 18: DIY Video: Editing; Section - FOUR: Creating Effective Video Campaigns <ul style='padding-top:0;list-style:none;'>Chapter - 19: Multi-Video Campaigns: An Introduction; Chapter - 20: Steps 1 and 2: Where Your Brand Content Is Now and Setting Goals; Chapter - 21: Step 3: Content Planning and Programming Strategy; Chapter - 22: Step 4: Building the Perfect Content Hub; Chapter - 23: Step 5: Creating High-Volume Video Content - and Making It Easy; Chapter - 24: Step 6: Multi-Video Campaign Activation and Testing (How To Grow ROI); Chapter - 25: Adding Live Video To Your Campaign; Chapter - 26: Multi-Video Campaigns: A Summary;
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.872; Telemarketing; Internet marketing
• Languages: English
• ISBNs: 9780749481582
• Related ISBNs: 9780749481599
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.