E-commerce : business, technology, society /: business, technology, society. ([2019])

• Record Type: Book
• Other Titles: E-commerce 2018
• Further Information: Note: Kenneth C. Laudon, Carol Guericio Traver.
• Authors: Laudon, Kenneth C, 1944-; Traver, Carol Guercio
• Contents: Front Cover; Title Page; Copyright Page; Preface; Brief Contents; Contents; 1 Introduction to E-commerce; Learning Objectives; Everything on Demand: The "Uberization" of E-commerce; 1.1 The First Thirty Seconds: Why You Should Study E-commerce; 1.2 Introduction to E-commerce; What Is E-commerce?; The Difference Between E-commerce and E-business; Technological Building Blocks Underlying E-commerce: The Internet, Web, and Mobile Platform; Major Trends in E-commerce; Insight on Technology: Will Apps Make the Web Irrelevant?; 1.3 Unique Features of E-commerce Technology; Ubiquity; Global Reach Universal StandardsRichness; Interactivity; Information Density; Personalization and Customization; Social Technology: User-Generated Content and Social Networks; 1.4 Types of E-commerce; Business-to-Consumer (B2C) E-commerce; Business-to-Business (B2B) E-commerce; Consumer-to-Consumer (C2C) E-commerce; Mobile E-commerce (M-commerce); Social E-commerce; Local E-commerce; 1.5 E-commerce: A Brief History; E-commerce 1995-2000: Invention; E-commerce 2001-2006: Consolidation; E-commerce 2007-Present: Reinvention; Assessing E-commerce: Successes, Surprises, and Failures Insight on Business: Rocket Internet1.6 Understanding E-commerce: Organizing Themes; Technology: Infrastructure; Business: Basic Concepts; Society: Taming the Juggernaut; Insight on Society: Facebook and the Age of Privacy; 1.7 Academic Disciplines Concerned With E-commerce; Technical Approaches; Behavioral Approaches; 1.8 Careers in E-commerce; The Company; Position: Category Specialist in the E-commerce Retail Program; Qualifications/Skills; Preparing for the Interview; Possible First Interview Questions; 1.9 Case Study: Puma Goes Omni; 1.10 Review; Key Concepts; Questions; Projects Internet Exchange PointsTier 3 Internet Service Providers; Campus/Corporate Area Networks; Intranets; Who Governs the Internet?; Insight on Society: Government Regulation and Surveillance of the Internet; 2.3 The Future Internet Infrastructure; Limitations of the Current Internet; The Internet2® Project; The First Mile and the Last Mile; Fiber Optics and the Bandwidth Explosion in the First Mile; The Last Mile: Mobile Internet Access; Telephone-based versus Computer Network-based Wireless Internet Access; Other Innovative Internet Access Technologies: Drones, Balloons, and White Space
• Edition: Global edition Fourteenth edition
• Publisher Details: Harlow, Essex. England : Pearson Education Limited
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8/72; Electronic commerce; Internet marketing; Information technology; Electronic books
• Languages: English
• ISBNs: 9781292251721; 1292251727
• Notes: Note: References2 E-commerce Infrastructure; Learning Objectives; Tech Titans Target a Prize: Bringing Internet Access to Rural India; 2.1 The Internet: Technology Background; The Evolution of the Internet: 1961-The Present; The Internet: Key Technology Concepts; Packet Switching; Transmission Control Protocol/Internet Protocol (TCP/IP); IP Addresses; Domain Names, DNS, and URLs; Client/Server Computing; The Mobile Platform; The Internet "Cloud Computing" Model: Hardware and Software as a Service; Other Internet Protocols and Utility Programs; 2.2 The Internet Today; The Internet Backbone; Note: Description based on online resource; title from digital title page (viewed on January 10, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.