1. Advertising and the mind of the consumer : what works, what doesn't, and why /: what works, what doesn't, and why. (2020) Authors: Sutherland, Max Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /: understanding what they think, what they feel, and what keeps them coming back. (©2009) Other Names: Cusick, William J Record Type: Book Extent: 1 online resource (x, 229 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Asian dimensions of services marketing. ([2018?]) Other Names: Tang, Esther P. Y; Chan, Ricky Y. K; Tai, Susan H. C Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Behaviour space : play, pleasure and discovery as a model for business value /: play, pleasure and discovery as a model for business value. (2016) Authors: Manu, Alexander, 1954- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumer culture : history, theory and politics /: history, theory and politics. (2007) Other Names: Sassatelli, Roberta Record Type: Book Extent: 1 online resource (248 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Diversity in advertising : broadening the scope of research directions /: broadening the scope of research directions. (2004) Editors: Williams, Jerome D, 1947-; Lee, Wei-Na, 1957-; Haugtvedt, Curtis P, 1958- Record Type: Book Extent: 1 online resource (472 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Effective advertising : understanding when, how, and why advertising works /: understanding when, how, and why advertising works. (2003) Other Names: Tellis, Gerard J, 1950- Record Type: Book Extent: 1 online resource (216 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Effective advertising : understanding when, how, and why advertising works /: understanding when, how, and why advertising works. (©2004) Other Names: Tellis, Gerard J, 1950- Record Type: Book Extent: 1 online resource (203 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Ethical consumption : practices and identities : a realist approach /: practices and identities : a realist approach. (2018) Authors: Manyukhina, Yana Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Experience design : concepts and case studies /: concepts and case studies. (2014 copyright 2014) Editors: Benz, Peter Record Type: Book Extent: 1 online resource (208 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗