Advertising and the mind of the consumer : what works, what doesn't, and why /: what works, what doesn't, and why. (2020)

Record Type:: Book
Title:: Advertising and the mind of the consumer : what works, what doesn't, and why /: what works, what doesn't, and why. (2020)
Main Title:: Advertising and the mind of the consumer : what works, what doesn't, and why
Further Information:: Note: Max Sutherland.
Authors:: Sutherland, Max
Edition:: 3rd edition
Publisher Details:: London : Routledge
Publication Date:: 2020
Extent:: 1 online resource, illustrations
Subjects:: 659.1019
Advertising
Advertising -- Psychological aspects
Consumers -- Psychology
Consumers -- Attitudes
Languages:: English
ISBNs:: 9781000248456
Related ISBNs:: 9781000252231
9781000256550
9781003114833
Notes:: Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.531206
Ingest File:: 03_128.xml