Asian dimensions of services marketing. ([2018?])

• Record Type: Book
• Further Information: Note: Esther P.Y. Tang, Ricky Y.K. Chan, Susan H.C. Tai, editors.
• Other Names: Tang, Esther P. Y; Chan, Ricky Y. K; Tai, Susan H. C
• Contents: Foreword / Erdener Kaynak -- Preface / Esther P.Y. Tang, Ricky Y.K. Chan and Susan H.C. Tai -- Switching Costs as a Moderator of Service Satisfaction Processes in Thailand / Paul G. Patterson, Rujirutana Mandhachitara "A." and Tasman Smith -- Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea / Mary Anne Raymond and John D. Mittelstaedt -- Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension / Subhash C. Mehta, Ashok K. Lalwani and Lisa Ping -- Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting / Esther P.Y. Tang, Ricky Y.K. Chan and Susan H.C. Tai -- Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism / Byeong-Joon Moon and Subhash C. Jain.
• Publisher Details: Abingdon : Routledge
• Publication Date: 2018
• Copyright Date: 2001
• Extent: 1 online resource
• Subjects: 380.14500095; Service industries -- Asia -- Marketing; Consumers -- Asia -- Attitudes; Services (Industrie) -- Asie -- Marketing; Consommateurs -- Asie -- Attitudes; Consumers -- Attitudes; Service industries -- Marketing; Dienstleistungssektor; Marketing; Asia; Asien; Südostasien
• Languages: English
• ISBNs: 9781317956242; 1317956249
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.