Diversity in advertising : broadening the scope of research directions /: broadening the scope of research directions. (2004)

Record Type:: Book
Title:: Diversity in advertising : broadening the scope of research directions /: broadening the scope of research directions. (2004)
Main Title:: Diversity in advertising : broadening the scope of research directions
Further Information:: Note: Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Editors:: Williams, Jerome D, 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P, 1958-
Publisher Details:: Place of publication not identified : Psychology Press
Publication Date:: 2004
Extent:: 1 online resource (472 pages)
Subjects:: 659.108
Advertising -- Psychological aspects
Communication in marketing
Consumers -- Attitudes
Languages:: English
ISBNs:: 9781135617554
1135617554
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.389630
Ingest File:: 02_384.xml