1. Mind genomics : a guide to data-driven marketing strategy /: a guide to data-driven marketing strategy. (2016) Authors: Milutinović, Veljko; Salom, Jakob Record Type: Book Extent: 1 online resource (115 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Consumer vulnerability : conditions, contexts and characteristics /: conditions, contexts and characteristics. (2016) Editors: Hamilton, Kathy; (Lecturer in marketing), Dunnett, Susan; Piacentini, Maria Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Group privacy : new challenges of data technologies /: new challenges of data technologies. (2016) Editors: Taylor, Linnet; Floridi, Luciano, 1964-; Sloot, Bart van der Record Type: Book Extent: 1 online resource (237 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Creating value with data analytics in marketing : mastering data science /: mastering data science. (2021) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A new era of consumer behavior : in and beyond the pandemic /: in and beyond the pandemic. (2023) Editors: Ayman, Umut Record Type: Book Extent: 1 online resource (270 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Advanced database marketing : innovative methodologies and applications for managing customer relationships /: innovative methodologies and applications for managing customer relationships. (2016) Authors: Bock, Koen W. de Editors: Coussement, Kristof; Bock, Koen W. de; Neslin, Scott A, 1952- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Creating value with big data analytics : making smarter marketing decisions /: making smarter marketing decisions. (2016) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Improving privacy protection in the area of behavioural targeting. (2015) Authors: Borgesius, Frederik J. Zuiderveen Record Type: Book Extent: 1 online resource (432 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The psychology of consumer profiling in a digital age. (2016) Authors: Gunter, Barrie Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗