Mind genomics : a guide to data-driven marketing strategy /: a guide to data-driven marketing strategy. (2016)

• Record Type: Book
• Further Information: Note: Veljko Milutinovic, Jakob Salom.
• Authors: Milutinović, Veljko; Salom, Jakob
• Contents: Introduction to Basic Concepts of Mind Genomics.- Research Challenges.- Case Studies.- The Infrastructure Framework for Mind Genomics.- An Efficient Technological Support for Mind Genomics.- Conclusions.
• Publisher Details: Cham : Springer
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (115 pages)
• Subjects: 658.8342; Business; Consumer behavior; Consumer profiling; Marketing -- Psychological aspects; Computers -- Database Management -- Data Mining; Science -- Life Sciences -- Zoology -- General; Business & Economics -- Organizational Behavior; Data mining; Animal behaviour; Behavioural economics; Management science; Marketing; Data mining; Animal behavior; Behavioral economics; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: English
• ISBNs: 9783319397337
• Related ISBNs: 9783319397313
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.