1. Brand desire : how to create consumer involvement and inspiration /: how to create consumer involvement and inspiration. (2016) Authors: Ind, Nicholas; Iglesias, Oriol Record Type: Book Extent: 1 online resource (ix, 190 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand fans : lessons from the world's greatest sporting brands /: lessons from the world's greatest sporting brands. ([2017]) Authors: Smith, Aaron, 1972-; Stavros, Constantino; Westberg, Kate Record Type: Book Extent: 1 online resource (x, 249 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Healthcare relationship marketing : strategy, design and measurement /: strategy, design and measurement. (2016) Authors: Haimowitz, Ira J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The consumer culture theory of brands. (2019) Authors: (Sociologist), Pennington, Robert Record Type: Book Extent: 1 online resource (173 pages.) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The experience effect : engage your customers with a consistent and memorable brand experience /: engage your customers with a consistent and memorable brand experience. (©2010) Other Names: Joseph, Jim, 1963- Record Type: Book Extent: 1 online resource (xviii, 222 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗