Healthcare relationship marketing : strategy, design and measurement /: strategy, design and measurement. (2016)

Record Type:: Book
Title:: Healthcare relationship marketing : strategy, design and measurement /: strategy, design and measurement. (2016)
Main Title:: Healthcare relationship marketing : strategy, design and measurement
Further Information:: Note: Ira J. Haimowitz.
Authors:: Haimowitz, Ira J
Publisher Details:: Farnham, Surrey : Gower
Publication Date:: 2016
Extent:: 1 online resource
Subjects:: 615.10688
Pharmaceutical industry -- Management
Drugs -- Marketing
Relationship marketing
Brand loyalty
Languages:: English
ISBNs:: 9781317123187
Related ISBNs:: 9781315586380
9781317123170
9781317123194
Notes:: Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.59154
Ingest File:: 02_095.xml