The experience effect : engage your customers with a consistent and memorable brand experience /: engage your customers with a consistent and memorable brand experience. (©2010)

• Record Type: Book
• Further Information: Note: Jim Joseph.
• Other Names: Joseph, Jim, 1963-
• Contents: Foreword: Thoughts from Two Icons -- Foreword: "Just Stick It Between Your Legs" -- Acknowledgments -- Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying -- Prologue: The Experience Effect in Action: Two Personal Examples -- 1. Buzzwords Need Not Apply: Defining the Experience Effect -- 2. Best Pasta in Town: Positioning the Experience Effect -- 3. Brand Soundtrack: Making the Right Decisions for the Brand -- 4. Not by Numbers Alone: Understanding the Brand's Target Audience -- 5. Kiss a Few Babies: Constructing a Consumer Profile -- 6. Get Emotional: Connecting with Customers on Multiple Levels -- 7. Reach Out and Touch: Mapping Effective and Engaging Touchpoints -- 8. Squishees from Kwik-E-Mart: Activating Touchpoints -- 9. Avoiding the Cookie Cutter: Creating Unique Touchpoints -- 10. Meet Martha, Louis, and Some Elves: Finding Inspiration -- 11. Madonna and Tide: Learning from Celebrities -- 12. Everyone Else Bring Data: Research the Experience Effect -- 13. A Flash of Color: Owning the Experience Effect -- 14. Mind the Gap: Assessing What's Missing on the Brand -- 15. A Room With a View: Keeping the Team on Track -- Afterword: Click-Through: Making it Real.
• Publisher Details: New York : AMACOM
• Publication Date: 2010
• Copyright Date: 2010
• Extent: 1 online resource (xviii, 222 pages), illustrations
• Subjects: 658.8/27; Branding (Marketing); Brand loyalty; Customer relations; BUSINESS & ECONOMICS -- Advertising & Promotion; Brand loyalty; Branding (Marketing); Customer relations; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780814415559; 0814415555
• Related ISBNs: 9780814415542; 0814415547
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.