The consumer culture theory of brands. (2019)

• Record Type: Book
• Further Information: Note: By Robert Pennington.
• Authors: (Sociologist), Pennington, Robert
• Contents: Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications.
• Publisher Details: Newcastle upon Tyne, UK : Cambridge Scholars Publishing
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (173 pages.)
• Subjects: 658.8/343; Brand loyalty; Consumption (Economics); Consumers -- Research; Marketing research; Brand loyalty; Consumption (Economics)
• Languages: English
• ISBNs: 9781527538740; 1527538745
• Related ISBNs: 9781527536845; 152753684X
• Notes: Note: Includes bibliographical references (pages 165-173).; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.