141. The Routledge companion to contemporary brand management. (2016) Editors: Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
142. The Routledge companion to corporate branding. (2022) Editors: Iglesias, Oriol; Ind, Nicholas; Schultz, Majken Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
143. The strategy of global branding and brand equity. (2015) Authors: (Lecturer in Strategic Marketing), Lee, Alvin; Yang, Jinchao; Mizerski, Richard; Lambert, Edith Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
144. Trademarks and their role in innovation, entrepreneurship and industrial organization. (2021) Editors: Castaldi, Carolina; Block, Joern; Flikkema, Meindert J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
145. Troll proof branding in the age of doppelgangers. (2022) Authors: Sood, Gaurav Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
146. UnBranding : 100 branding lessons for the age of disruption /: 100 branding lessons for the age of disruption. (2017) Authors: Stratten, Scott; Stratten, Alison Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
147. Understanding interactive network branding in SME firms. (2019) Authors: Koporcic, Nikolina; Törnroos, Jan-Åke Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
148. User experience is brand experience : the psychology behind successful digital products and services /: the psychology behind successful digital products and services. (2019) Authors: De Sand, Felix van Record Type: Book Extent: 1 online resource (171 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
149. Vermögenswert Marke : Mit Brand Management messbar zum Unternehmenserfolg beitragen /: Mit Brand Management messbar zum Unternehmenserfolg beitragen. ([2019]) Authors: Cloosterman, Marc; Hoekstra, Laurens Record Type: Book Extent: 1 online resource, illustrations (some color) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
150. Why should anyone buy from you? : earn customer trust to drive business success /: earn customer trust to drive business success. (2012) Other Names: Basini, Justin Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗