The strategy of global branding and brand equity. (2015)
- Record Type:
- Book
- Title:
- The strategy of global branding and brand equity. (2015)
- Main Title:
- The strategy of global branding and brand equity
- Further Information:
- Note: Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert.
- Authors:
- (Lecturer in Strategic Marketing), Lee, Alvin
Yang, Jinchao
Mizerski, Richard
Lambert, Edith - Publisher Details:
- London : Routledge
- Publication Date:
- 2015
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.827
Branding (Marketing)
Product management
Brand name products - Languages:
- English
- ISBNs:
- 9781317525219
9781317525226
9781317525202 - Related ISBNs:
- 9780415749107
9780415749114 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; item not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.390892
- Ingest File:
- 02_383.xml