User experience is brand experience : the psychology behind successful digital products and services /: the psychology behind successful digital products and services. (2019)

• Record Type: Book
• Further Information: Note: Felx van de Sand [and 4 others].
• Authors: De Sand, Felix van
• Contents: The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action.
• Publisher Details: Cham : Springer
• Publication Date: 2019
• Copyright Date: 2020
• Extent: 1 online resource (171 pages)
• Subjects: 658.827; Customer relations; Branding (Marketing); Branding (Marketing); Customer relations
• Languages: English
• ISBNs: 9783030298685
• Related ISBNs: 9783030298678
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.