Trademarks and their role in innovation, entrepreneurship and industrial organization. (2021)

• Record Type: Book
• Further Information: Note: Edited by Carolina Castaldi, Joern Block, Meindert J. Flikkema.
• Editors: Castaldi, Carolina; Block, Joern; Flikkema, Meindert J
• Contents: Preface Carolina Castaldi, Joern Block and Meindert Flikkema Part I: Bridging perspectives on trademarks and firms 1. Why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship Carolina Castaldi, Joern Block and Meindert J Flikkema 2. Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation Dirk Crass 3. Are trademark counts a valid indicator of innovation? Results of an in-depth study of new Benelux trademarks filed by SMEs Meindert Flikkema, Ard-Pieter De Man and Carolina Castaldi 4. Innovation activities and business cycles: are trademarks a leading indicator? Charles A. W. deGrazia, Amanda Myers and Andrew A. Toole Part II: Trademarks as Assets 5. On the price elasticity of demand for trademarks Gaétan de Rassenfosse 6. From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli and Andrea Toros 7. Firm market valuation and intellectual property assets Mafini Dosso and Antonio Vezzani Part III: Trademarks and IP strategies of Innovative Firms 8. Concordance and complementarity in IP instruments Marco Grazzi, Chiara Piccardo and Cecilia Vergari 9. Are two better than one? Modelling the complementarity between patents and trademarks across industries Patrick Llerena and Valentine Millot 10. The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO Grid Thoma 11. Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation Suma Athreye and Claudio Fassio Part IV: Trademarks and Entrepreneurship 12. Trademarks and their association with Kirznerian entrepreneurs Serhiy Lyalkov, Mónica Carmona, Emilio Congregado, Ana Millán and José María Millán 13. Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry Szabolcs Szilárd Sebrek 14. Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups’ initial IP applications Geertjan De Vries, Enrico Pennings, Joern H. Block and Christian Fisch
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.827; Trademarks; Brand name products; Technological innovations; Intellectual property -- Economic aspects
• Languages: English
• ISBNs: 9781000403893; 9781000403879; 9781003147442
• Related ISBNs: 9780367706647
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.