The Routledge companion to contemporary brand management. (2016)

• Record Type: Book
• Other Titles: Companion to contemporary brand management
• Further Information: Note: Edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson.
• Editors: Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles
• Publisher Details: London : Routledge
• Publication Date: 2016
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.827; Branding (Marketing) -- Management; Internet marketing; Communication in marketing; Social responsibility of business
• Languages: English
• ISBNs: 9781317751571; 9781317751588; 9781317751564
• Related ISBNs: 9780415747905
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.