Global marketing : contemporary theory, practice, and cases /: contemporary theory, practice, and cases. (2020)

Record Type:: Book
Title:: Global marketing : contemporary theory, practice, and cases /: contemporary theory, practice, and cases. (2020)
Main Title:: Global marketing : contemporary theory, practice, and cases
Further Information:: Note: Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli.
Authors:: Alon, Ilan
Jaffe, Eugene D
Prange, Christiane
Vianelli, Donata
Edition:: Third edition
Publisher Details:: London : Routledge
Publication Date:: 2020
Extent:: 1 online resource, illustrations (black and white, and colour), maps (black and white)
Subjects:: 658.8
Marketing
Languages:: English
ISBNs:: 9780429515354
9780429511929
9780429518782
9780429203343
Related ISBNs:: 9780367196080
Notes:: Note: Description based on CIP data; resource not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.548338
Ingest File:: 03_164.xml