Subject: 658.8 - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject 658.8

1. Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person. Issue 4 (3rd July 2016)

Authors:: Gabrielli, Veronica; Baghi, Ilaria
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 385
Record Type:: Journal Article
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2. 'On'Line or 'Off'Line …. does the 'Line' or the 'Communication' matter most?. Issue 4 (3rd July 2016)

Authors:: Kitchen, Philip J.
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 347
Record Type:: Journal Article
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3. The end of silence? Qualitative findings on corporate auditory identity from the UK. Issue 4 (3rd July 2016)

Authors:: Bartholmé, Roland H.; Melewar, T.C.
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 419
Record Type:: Journal Article
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4. Communicating brand gender through type fonts. Issue 4 (3rd July 2016)

Authors:: Grohmann, Bianca
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 403
Record Type:: Journal Article
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5. Consumer purchase intentions for green products: Mediating role of WTP and moderating effects of framing. Issue 4 (3rd July 2016)

Authors:: Ayadi, Nawel; Lapeyre, Alexandre
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 367
Record Type:: Journal Article
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6. Industry and agency views of social media: Issues implementing dialogic communication. Issue 4 (3rd July 2016)

Authors:: Buchanan-Oliver, Margo; Fitzgerald, Emma May
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 437
Record Type:: Journal Article
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7. Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research. Issue 4 (3rd July 2016)

Authors:: Grant, Philip Stanley
Journal:: Journal of marketing communications
Issue:: Volume 22:Issue 4(2016)
Page Start:: 349
Record Type:: Journal Article
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8. Discovering the magic. Issue 60 (October 2016)

Authors:: Cetinelli, Selin
Journal:: Research world
Issue:: Issue 60(2016:Sep./Oct.)
Page Start:: 16
Record Type:: Journal Article
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9. Cover. Issue 60 (October 2016)

Journal:: Research world
Issue:: Issue 60(2016:Sep./Oct.)
Page Start:: 1
Record Type:: Journal Article
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10. Table of Contents. Issue 60 (October 2016)

Journal:: Research world
Issue:: Issue 60(2016:Sep./Oct.)
Page Start:: 4
Record Type:: Journal Article
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