1. The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness. Issue 2 (2nd April 2016) Authors: Adjei, Mavis T.; Nowlin, Edward L.; Ang, Tyson Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 166 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Employees' Emotional Reactions to Customer Deal Requests. Issue 2 (2nd April 2016) Authors: Gillison, Stephanie T.; Northington, William Magnus; Beatty, Sharon E. Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 147 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. When Products and Brands Trade Hands: A Framework for Acquisition Success. Issue 2 (2nd April 2016) Authors: Newmeyer, Casey E.; Swaminathan, Vanitha; Hulland, John Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 129 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. On The Dysfunctional Consequences of Salesperson Exhaustion. Issue 2 (2nd April 2016) Authors: Darrat, Mahmoud; Atinc, Guclu; Babin, Barry J. Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 236 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Edited Platforms: Anticipating Future Consumption. Issue 2 (2nd April 2016) Authors: Adams, Russell; Downey, Clara Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 224 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation. Issue 2 (2nd April 2016) Authors: Thi Xuan Mai, Huynh; Ottar Olsen, Svein Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 209 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. A Strategic Choice Theory Taxonomy of Retailers' Strategic Orientations. Issue 2 (2nd April 2016) Authors: Tokman, Mert; Richey, R. Glenn; Deitz, George D. Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 2(2016) Page Start: 186 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Commentary essay on "blueprinting the service company – managing service processes efficiently". Issue 3 (3rd July 2019) Authors: Fließ, Sabine; Kleinaltenkamp, Michael Journal: Journal of global scholars of marketing science Issue: Volume 29:Issue 3(2019) Page Start: 281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions. Issue 3 (3rd July 2019) Authors: Septianto, Felix; An, Jake; Soegianto, Bambang Journal: Journal of global scholars of marketing science Issue: Volume 29:Issue 3(2019) Page Start: 330 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt. Issue 3 (3rd July 2019) Authors: Rasheed Gaber, Hazem; Elsamadicy, Ahmed Mousa; Wright, Len Tiu Journal: Journal of global scholars of marketing science Issue: Volume 29:Issue 3(2019) Page Start: 293 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗