1. "Don't buy" or "do not buy"? How negation style in online reviews influences consumer product evaluations. Issue 3 (3rd July 2021) Authors: Kim, Soyoung; Moore, Sarah G.; Murray, Kyle Journal: Journal of marketing theory and practice Issue: Volume 29:Issue 3(2021) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Systematic Combining": An approach to case research. Issue 4 (2nd October 2017) Authors: Dubois, Anna; Gadde, Lars-Erik Journal: Journal of global scholars of marketing science Issue: Volume 27:Issue 4(2017) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "UNFRIEND ME, PLEASE!": SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE. Issue 4 (2nd October 2018) Authors: Logan, Kelty; Bright, Laura F.; Grau, Stacy Landreth Journal: Journal of marketing theory and practice Issue: Volume 26:Issue 4(2018) Page Start: 357 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "What makes me click?" The effects of images and color in consumer-based pandemic health messages. Issue 2 (3rd April 2023) Authors: Chowdhury, Tilottama G.; Norberg, Patricia; Asare, Anthony K.; Kang, Jun; Bannor, Richard Journal: Journal of marketing theory and practice Issue: Volume 31:Issue 2(2023) Page Start: 173 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "When I go my family will see my life in programmes": Legacy giving and identity at the Royal Opera House. Issue 2 (11th December 2021) Authors: Jones, Marina; Routley, Claire Journal: Journal of philanthropy and marketing Issue: Volume 27:Issue 2(2022) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. #AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness /: one entrepreneur's take on leadership, social media, & self-awareness. ([2016]) Authors: Vaynerchuk, Gary Record Type: Book Extent: 1 online resource (xviii, 362 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. 'Fear of missing out': antecedents and influence on purchase likelihood. Issue 3 (2nd July 2020) Authors: Good, Megan C.; Hyman, Michael R. Journal: Journal of marketing theory and practice Issue: Volume 28:Issue 3(2020) Page Start: 330 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. 100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world /: achieve end-to-end customer engagement in a multi-channel world. (2018) Authors: Newman, Martin; McDonald, Malcolm Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. 1000 retail graphics : from signage to logos and everything in-store.: from signage to logos and everything in-store. (©2007) Other Names: JGA (Southfield, Mich.) Record Type: Book Extent: 1 online resource (320 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. A "perfect vision" for 2020. Issue 1 (2nd January 2020) Authors: Hopkins, Christopher D. Journal: Journal of marketing theory and practice Issue: Volume 28:Issue 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗