Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations /: theory development, empirical approaches and philosophy of science considerations. ([2019])

Record Type:
Book
Title:
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations /: theory development, empirical approaches and philosophy of science considerations. ([2019])
Main Title:
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Further Information:
Note: Martin Eisend, Alfred Kuss.
Authors:
Eisend, Martin
Kuss, Alfred
Other Names:
Eisend, Martin
Contents:
1. Introduction -- 2. Nature and Relevance of Theories -- 3. Scientific Realism -- 4. Theory Building -- 5. Theory Testing -- 6. Data Collection: Operationalization, Measurement, and Sampling -- 7. Hypotheses and Models -- 8. Test of Causal Relationships -- 9. Generalization -- 10. Research Ethics.
Publisher Details:
Cham, Switzerland : Springer
Publication Date:
2019
Extent:
1 online resource (ix, 238 pages)
Subjects:
658.80072
658.8
Marketing research -- Methodology
Marketing
Sociology -- Research
Marketing
Research Ethics
Research Methodology
Languages:
English
ISBNs:
9783030107949
3030107949
Notes:
Note: Includes bibliographical references and index.
Note: Description based on online resource; title from digital title page (viewed on April 10, 2019).
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
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Physical Locations:
British Library HMNTS - ELD.DS.393450
Ingest File:
02_401.xml