1. An analytical model that links customer-perceived value and competitive strategies. Issue 4 (December 2018) Authors: Echchakoui, Said Journal: Journal of marketing analytics Issue: Volume 6:Issue 4(2018) Page Start: 138 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Are brand benefits perceived differently in less developed economies? A scale development and validation. Issue 3 (December 2017) Authors: Belaid, Samy; Mrad, Selima; Lacoeuilhe, Jérôme; Petrescu, Maria Journal: Journal of marketing analytics Issue: Volume 5:Issue 3(2017) Page Start: 111 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Assessing customer retention in B2C electronic commerce: an empirical study. Issue 4 (December 2016) Authors: Huang, Eugenia; Tsui, Chia-jung Journal: Journal of marketing analytics Issue: Volume 4:Issue 4(2016) Page Start: 172 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Customer retention in freemium applications. Issue 4 (December 2018) Authors: Ross, Nicholas Journal: Journal of marketing analytics Issue: Volume 6:Issue 4(2018) Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax. Issue 3 (December 2017) Authors: Verma, Pratik; Agarwal, Shaurya; Kachroo, Pushkin; Krishen, Anjala Journal: Journal of marketing analytics Issue: Volume 5:Issue 3(2017) Page Start: 131 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Doing management research : a comprehensive guide /: a comprehensive guide. (2001) Other Names: Thiétart, Raymond Alain; Wauchope, Samantha Record Type: Book Extent: 1 online resource (432 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Exploring the key drivers behind the adoption of mobile banking services. Issue 3 (December 2017) Authors: Nisar, Tahir; Prabhakar, Guru Journal: Journal of marketing analytics Issue: Volume 5:Issue 3(2017) Page Start: 153 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Identifying new segments from a global branding perspective: a three-country study. Issue 4 (December 2016) Authors: Palazzo, Maria; Vollero, Agostino; Siano, Alfonso Journal: Journal of marketing analytics Issue: Volume 4:Issue 4(2016) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Investigating the effects of retail agglomeration choice behavior on store attractiveness. Issue 2 (July 2016) Authors: Singla, Vikas; Rai, Harpreet Journal: Journal of marketing analytics Issue: Volume 4:Issue 2(2016) Page Start: 108 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Item placement for questionnaire design for optimal reliability. Issue 4 (December 2018) Authors: Kachroo, Pushkin; Kachen, Sheen Journal: Journal of marketing analytics Issue: Volume 6:Issue 4(2018) Page Start: 120 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗