Cite
MLA Citation
Alexander Brem et al., editors. Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. Cham : Springer, 2015. http://access.bl.uk/ark:/81055/vdc_100072021134.0x000001
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Alexander Brem et al., editors. Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. Cham : Springer, 2015. http://access.bl.uk/ark:/81055/vdc_100072021134.0x000001