Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation /: balancing internal and external stakeholders in the marketing of innovation. (2015)

• Record Type: Book
• Further Information: Note: Alexander Brem, Éric Viardot, editors.
• Editors: Brem, Alexander; Viardot, Eric
• Contents: Adoption of Innovation -- Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (vi, 230 pages), illustrations (some color)
• Subjects: 658.4/062; Business; Technological innovations -- Management; Technological innovations -- Economic aspects; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Technological innovations -- Economic aspects; Technological innovations -- Management; Business and Management; Marketing; Innovation/Technology Management; Business Strategy/Leadership; Business & Economics -- Production & Operations Management; Research & development management; Business strategy; Management science; Marketing; Management; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319145235; 3319145231; 3319145223; 9783319145228
• Related ISBNs: 9783319145228
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (SpringerLink, viewed April 14, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.