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APA Citation
Brem, A., & Viardot, E. (Eds.) (2015). Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. Cham : Springer. http://access.bl.uk/ark:/81055/vdc_100072021134.0x000001
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Brem, A., & Viardot, E. (Eds.) (2015). Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. Cham : Springer. http://access.bl.uk/ark:/81055/vdc_100072021134.0x000001