Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. ([2016])

• Record Type: Book
• Further Information: Note: Luca Petruzzellis, Russell S. Winer, editors.
• Editors: Petruzzellis, Luca; Winer, Russell S
• Other Names: World Marketing Congress, 18th
• Contents: Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality.
• Publisher Details: [Cham], Switzerland : Springer
• Publication Date: 2016
• Extent: 1 online resource (XXXIII, 987 pages)
• Subjects: 658.8; Business; Marketing -- Congresses; Advertising -- Congresses; Advertising; Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business & Economics -- E-Commerce -- Online Trading; Business strategy; Sales & marketing; Management science; Leadership; Internet marketing; Business & Economics -- Customer Relations; Customer services; Conference papers and proceedings; Electronic books
• Languages: English
• ISBNs: 9783319298771; 3319298771; 9783319298764; 3319298763
• Notes: Note: Includes bibliographical references.; Note: Description based on online resource; title from digital title page (viewed on July 25, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.