Cite
HARVARD Citation
Petruzzellis, L. et al. (eds.) (2016) Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. [Online]. [Cham], Switzerland : Springer. Available from: http://access.bl.uk/ark:/81055/vdc_100071255066.0x000001