Konsumentenverhalten im Zeitalter der Digitalisierung : Trends: e-commerce, m-commerce und connected retail /: Trends: e-commerce, m-commerce und connected retail. ([2015])

• Record Type: Book
• Further Information: Note: Anabel Ternès, Ian Towers, Marc Jerusel.
• Authors: Ternès, Anabel; Towers, Ian; Jerusel, Marc
• Contents: Was Sie in diesem Essential finden können; Inhaltsverzeichnis; Kapitel 1; Einleitung; 1.1 Vom Tod des Einzelhandels; 1.2 Methodischer Hintergrund; 1.3 Aufbau; Kapitel 2; Rahmenbedingungen des Privatkonsums in Deutschland; Hybridisierung: Stationärer Handel und E-Commerce; Kapitel 3; 3.1 Weitere Entstrukturierung durch neue Liefermodelle; 3.2 Einfluss der Digitalisierung auf verschiedene Konsumgütergruppen; 3.3 Kaufentscheidung zwischen Online und Offline; 3.4 Connected Retail: Digitalisierung des stationären Einzelhandels; 3.5 Big Data im Einzelhandel. 3.6 Die soziale Komponente neuer Supermärkte3.7 Mobile Payment: Bezahlen ohne Bargeld und EC-Karte; Kapitel 4; Fazit; Anhang: Interviews; Was Sie aus diesem Essential mitnehmen können; Literatur.
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2015
• Extent: 1 online resource, color illustrations
• Subjects: 658.83; Business; Electronic commerce; Consumer behavior; Consumption (Economics); Management science; Market research; Marketing; Industrial management; BUSINESS & ECONOMICS -- Consumer Behavior; BUSINESS & ECONOMICS -- E-Commerce -- General; Consumer behavior; Consumption (Economics); Electronic commerce; Business & Economics -- Marketing -- General; Business & Economics -- Industries -- Media & Communications Industries; Sales & marketing; Media, information & communication industries; Business & Economics -- Marketing -- Research; Market research; Electronic books
• Languages: German
• ISBNs: 9783658094003; 3658094001
• Related ISBNs: 9783658093990
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (Ebsco, viewed May 7, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.